Month: February 2017

Welcome to SamplingWorks!

Welcome to SamplingWorks!

SamplingWorks! (SW!) is an idea with roots in 2011 when I was running StartSampling, a product sampling company that helped define what online sample request sampling could be.   StartSampling launched 1999 and was the original successful online sampling entity.    The product sampling ecosystem changed dramatically over the years and in 2011 several sampling vendors came together to consider the concept of a platform to support the product sampling industry.    While that early effort stalled, here in 2017 the market needs an open platform to support product sampling even more!  The depth & breadth of choices a brand can make has only expanded and with product sampling ecosystem spending having crossed, at a minimum, 3 Billion in annual spending the need is great.

SW! has a very simple thought behind it – offer as much information about product sampling as a marketing tool to as many people as possible.  Our platform is meant to be inclusive and our intent is to be a positive force and among other things to:

  • Give voice to the industry; promoting the strategic value of product sampling
  • Maintain a robust industry directory providing direct access to vetted industry players
  • Craft & Publish general guides to help with:
    • choosing a sampling vendor
    • handling samples properly
    • research options to measure results
    • liability and insurance
    • recall protocols
    • & more as the community engages and needs are surfaced
  • Produce White Papers and positions on basic and topical issues
  • Outreach to the broader marketing and promotions industry
  • Monitor and report on Industry News
  • Tracking and regular reporting on the size, players, and innovations within the vibrant sampling industry
  • Participation (advocacy) within larger industry groups (BAA, WOMMA, AMA, P2Pi, etc.)
  • Operate with a self service approach to basic content and materials
Posted by jlarryburns in Product Sampling