Product Sampling Is The ‘Anti-Promotion’ Media Post, picks up April’17 post.

I liked this and commented on it when it originally ran on LinkedIn back in April – (interesting that the links of original new item are “no longer available”).  Yet, now this time around I have been contacted by several folks who “thought of me” when it ran this time in Media Post.   Speaks to the nature of “reach” and it’s continued importance in what we as marketers (and people!) consume.

What I said then I still believe to be true …Sherry Orel’s (April 7. 2017) post is a heart-felt suggestion that appeals to my own emotion surrounding how under appreciated the art and science of product sampling is! Product sampling is a different strategic tool in the marketing arsenal, it has unique qualities and as she points out “No other consumer promotion tactics need to work as hard as sampling in order to be successful.” To me that suggests that to truly tap the full power of product sampling and use it to your best advantage as a marketer you really need to step back and consider what is the absolute best approach for your brand and that requires both terrific creativity and solid execution. Frankly, that is why SamplingWorks has been launched. Though I might express certain ideas Sherry touches on in a slightly different manner we are singing, in harmony, from the same sheet music when she says, and I quote “Sampling is a proven, long-term, equity building tactic that is the most effective tool in the marketing mix to convince a consumer to buy your product.” and that my friends, I could not have said any better!

Read the post – it’s a good one!