SAMPLING WORKS!  RECOGNIZED THERE WAS NO CENTRAL PLACE TO DISCOVER "EVERYTHING SAMPLING" - NOW THERE IS.

Mission: We inspire people to recognize Product Sampling’s Strategic Value by promoting the continual improvement of the entire industry ecosystem.

 

Recent posts from our Industry News Blog ... 

Popchips earn 72% lift in velocity !!
Love headlines like this:
  "Focus on ‘one snack at a time’ helps better-for-you popchips earn 72% lift in velocity in target cities"
Fact is that, while I'd like to say product
A new pathway to the grocery shelf
Naturebox Goes Offline with Safeway and Sprouts
I read this and smiled.    This discovery commerce brand as launch platform has started to show up on shelf - having been "proven" in
Product Sampling Is The 'Anti-Promotion' Media Post, picks up April'17 post.
I liked this and commented on it when it originally ran on LinkedIn back in April - (interesting that the links of original new item are "no
Joining forces ... SG360° Acquires Data Service Solutions (DSS)
Best wishes to all involved, knowing both firms and the midwest market this move seems eminently logical.
I wish all involved luck and success - these two
USA Today - Really?
While decidedly tongue in cheek this piece in today's USA Today raised my hackles a bit.    Yes, the science is real - reciprocity is a very real behavior and not overlooked by our industry as a positive.
July Hodgepodge*
Several items that caught our eye this month:
July 12th From Event Magazine (UK).   Pepsi launching a Ginger flavored cola (something I would like!) via a "sampling program" at 10 UK Universities.  Photo
Ummmm .... Remember that Australia "No Sugar Coke" program ....
Well, while I enjoyed talking about it as an example of a major sampling push (2 million samples for a county with a population of around 24.5 Million) .

It's so good to have friends ... "Come tomorrow you’ll be right as rain"... https://t.co/BrNiH7QKj6

Interesting Infographic! The Content Preferences of LinkedIn Members [Infographic] https://t.co/x0evEMZyuf RT@Steveology

NEW way to consider ones place in space AND time .. Fascinating to consider. https://t.co/tAASmOyQwn

Shared this piece before - but News and Guts deserves to be shared as often as I can. https://t.co/7SxmQ8elM5

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Sampling Works! intends to be a vibrant, thoughtful, open organization providing a platform for sharing best practices, innovation, education, standards, and peer interaction for the marketing community.